Smart phones & touch devices are now involved in 80% of online buying decisions, be that customers viewing products in an online brochure or actually making the purchase from their mobile.
More and more companies are using innovative ways to take advantage of mobile; from vouchers sent straight to your device to location based offers. This is a very direct use of apps to generate and conclude sales for your business.
You don’t have to sell things though to access the power of apps for your business. Many companies are using apps as an extension of their brand, whether that be a competition, a game or promoting some kind of PR event, to reach out to existing customers but also to try and relate and build bridges with potential new customers.
Cross device web apps are powerful because they allow you to react quickly to the needs of your business. Imagine you have a last minute cancellation of a big order but the stock has been ordered, why not push a notification to the users of your app and supply them a voucher code to buy the products cheaply? More traditional methods of marketing would result in a much longer more drawn out process that could ultimately cost your business money.
Can you actually afford not to have an app?