Technological developments have led to dramatic changes in how we work. Adopting the latest tools, practices and methods has become increasingly important in a competitive market place and companies can’t afford to fall behind the times.
Globalisation means companies are having to adapt their technologies and business models to allow the flow of information and ideas from country to country. Businesses need to have the latest gadgets to help them transcend time zones and geographical boundaries in order to search for, discuss and collaborate information. Doing so has become increasingly necessary to allow companies to continue to be productive and to achieve growth. New technologies such as cloud computing, virtualisation, wikis, social networks and greatly increased mobility (via smartphones, 3G networks etc.), if used in the correct way, can now allow an organisation’s knowledge to be banked, accessed, searched and shared.
As technology becomes such a large part of our life outside of work companies are realising the benefits for adopting the tools, practices and methods that best suit their employees, thus allowing them to be at their most productive. It no longer makes sense for an employee to come into work on a Monday morning and take a step back in terms of the technology and working practices that they use in the office, having spent all weekend hyper connected to their latest gadgets and devices. Instead, the most productive companies will be those that allow employees to work to their best ability with the tools that suit their working practices, and those which also roll this out to clients, customers and partners.
We inevitably feel more comfortable when surrounded by our own tech and this, in turn, promotes a healthy working relationship. In a design environment, a Mac user wants to work with their kit, whilst a PC user needs to do the same. Companies are realising that the easiest way to get under the skin of the consumer is to walk, sleep and breathe like them. If you expect to respond to a situation with the latest tech in your hand, you need the freedom to act as a consumer.
The consumerisation of IT has led to companies introducing BYOD (Bring Your Own Device) policies. BYOD is an incredibly useful concept. The idea is quickly catching on; a survey covering 17 countries by business technology company Avanade found that 88% of executives said employees were using their own personal computing technologies for business purposes, whilst 51% said the number of employees bringing their own devices to work is on the rise.
Companies are realising that employees will work far more productively with the tool of their choice, with the apps they use on a daily basis instead of being handed an enterprise-mandated smartphone with standard diary synchronisation and limited access to their preferred information resources. As long as a secure private cloud is used, and data security remains stringent, it provides a great deal of freedom for workers and can deliver cost savings for businesses in terms of equipment costs. In addition when it comes to recruiting to young talent research has shown that offering a choice of device was an important consideration to potential employees.
The company that invests in a tool that works for its business, for its employees and, most importantly, for its customers, clients and partners, will be as productive as they can be now, and in future.